The airline group wants to make more frequent flyer points available to more customers. The company is also expanding its service from CVG to 7 destinations in the West. It will have daily non-stop service from San Francisco to Seattle and from Los Angeles to San Diego.
https://customer-service.deltaairlinesreservations.travel/flying-to-seattle-delta-air-lines-is-expanding-its-service-from-cvg-800-668-9017/